Did you know that an average of 10.4% of travelers begin their research on a smartphone, while an average of 16.1% used a tablet?
This is 30.6% and 24.9% fewer than those using desktop. An average of 41% of travelers prefer to research through the mobile channel.
Mobile is having a profound impact on your consumer's travel research, planning and buying behavior and is now an essential part of every savvy travel brand's strategy for 2014.
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